"The little old lady from Pasadena" was a kind of folk archetype in Southern California in the mid-20th century. Early in the century, many white couples from the Midwest had moved to the region, especially to Pasadena, California. The trend was accelerated by the Dust Bowl, the Great Depression and World War II. Since men tended to die earlier, Pasadena became known for its high percentage of elderly widows. As political columnist and language expert William Safire has noted, the phrase "little old ladies in tennis shoes" was used in the 1960s to refer to social and political conservatives in Southern California. [1]

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